We help our retail clients to better understand the opportunities that they could exploit through integrating mobile marketing into their overall strategy. We also understand that taking your business mobile doesn’t have to begin and end with an ‘app’.
We are constantly developing integrated mobile and voice solutions that significantly increase the sales and marketing activities of our retail clients. Research shows that consumers are moving faster than retailers – working with us, you won’t get left behind.
Some of our clients
- Drive up customer retention through better communication
- Increase customer loyalty by improving pre-order sales process
- Add new revenue streams to sell your products
- Improve promotional event sales by incorporating mobile into your marketing strategy
- Incorporate campaign results with your management reports
- Reduce costs through automated technology
- Feedback through mobile customer surveys
- Implement API directly into your back office software
- Integrate with your internal sales notifications and performance dashboards
Whilst you are able to securely log on to your Oxygen8 Platform and manually create campaigns giving you full control and complete flexibility over the marcomms functionality of your business, I would presume that the majority of activity is going to be automated and take place via our API Gateway.
Oxygen8’s API Gateway easily integrates into other products and databases allowing you to send out updates for such things as delivery times. This ensures that consumers are updated in real time and that each delivery is made with the first visit, rather than multiple attempts which are annoying for the consumer and costly to you.
A human voice is a more personal way of delivering a message to your customers and can add an extra element of viability. The most obvious benefit would be a key stroke confirmation that the delivery time is convenient for the consumer and the option for the consumer to reschedule by simply pressing 1, 2 or 3 when prompted by Oxygen8’s predefined IVR solution. This could plug directly into your logistical solution and would increase productivity both internally (office based staff) and externally (courier drivers)
IVR gathers customer information and matches it against your database to answer customer enquiries without having to transfer to a live agent. When used in conjunction with Voice Push, it creates a powerful cost saving solution that maximizes the productivity within call centers
The number gives no indication of where you are located geographically, giving your business a global identity and extended reach
Some facts & figures
of consumers would like to know when a product is back instore
would like to receive a discount voucher from a store that they purchase items from
of consumers have used the device for online purchases in the last three months
Source: Mintel, June 2014
Mobile Enhanced Marketing for the Retail Industry
Integrating mobile solutions into your business strategy can help you generate sales, increase brand awareness and get you closer to your customers.
Oxygen8 offer a simple to use, yet highly effective platform for you to carry out successful mobile marketing and communications, where you can create your own mobile services and integrate them into your business activities.
There are many ways in which you could utilise the mobile channel, including;
- Mobile websites
- Mobile applications
- SMS/MMS Text promotions & competitions
- Customer Loyalty Schemes
- Location based services
- Social media integration
- Local Rate Numbers
- Personal Numbers
Voice Solutions for the Retail Industry
Oxygen8 Communications offer a range of Voice solutions that can seamlessly integrate into your existing business infrastructure. Whether you want to enhance customer care, reduce costs through automation of processes, or communicate more effectively with your staff, Oxygen8 has a Voice solution for you.
Our voice services include;
- Call Management Services
- Call Recording
- Freephone Numbers
- Interactive Voice Response
- Local Rate Numbers
- Personal Numbers
Mobile Commerce Solutions for the Retail Industry
Oxygen8 Communications offer an unrivalled portfolio of billing solutions for you to integrate into your sales strategy. We offer billing support services in over 200 countries worldwide, offering your business the chance to access over 4 billion potential customers.
Our mobile commerce solutions include:
- Premium SMS & mobile billing
An Integrated Platform with Advanced Reporting & Performance Analysis
Oxygen8’s tools maximise the value of customer databases and ensures your mobile and voice solutions become long term revenue and loyalty generating assets. The Oxygen8 proprietary voice and mobile platforms are flexible and integrate seamlessly into a client’s unique infrastructure. This enables direct customer communications via text, multimedia, voice messaging and e-mail:
- Inform customers of key information on product orders
- Integrate with Mobile Ticketing Applications, voucher codes, 2D barcodes etc
- Upsell ancillary products and services (insurance, equipment, affiliate products etc)
- Communicate with employees
- Crisis management
- Track user behaviour and analyse, report and respond
- Feedback loop for customer surveys with analysis
Source: Oxygen8 Group, Mobile Marketing Survey, November 2013
Source: “Oxygen8 GMI Research” - November 2014